[babs474]

It is interesting to see the complexity of strategies needed to play adwords increase over time. Big budget advertisers use predictive models and automated bidding to quickly react to changing conditions. I predict some years in the future we'll have crazy high frequency trading robots battling each other like in the stock market.

[joosters]

Isn't this what already happens with Ad Exchange auctions?

[babs474]

Yes, I think it is very much happening right now. I think that the sophistication will grow and grow as more ad dollars are converted to the digital world.

[lukekennedy]

Note to self - don't build an RTB platform.