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by meritt 4582 days ago
What differentiates Kudu from any other client-services SEM shop?
1 comments

Kudu will be a self-service SAAS for managing successful ad campaigns.

Our current manual process is for our discovery process only.

We want to create a service for those who can't justify hiring PPC managers or third-party consultants.

Just in my opinion, the manual process is a concierge service, which people may be willing to pay $30/m for if they're getting $300 of value (a real person to work with).

When they switch over to the self-service version, they have to put more of their own time in to using your system and lose the expertise of the concierge person, and the value proposition may not be > $30/m anymore.