[regorton]

Yeah, we totally missed the mark on this. We live BRCK day in, day out, and sometimes forget that we haven't explained the detail to people well. This comment has prompted us to rewrite our copy and clean up the site a bit. Watch this space over the next few days. Thanks.(Source: I'm the CTO of BRCK)

[d23]

Just as a counterpoint, I think the naysayers are completely wrong (other than the price and availability comments). The first sentence told me a ton about the device, and I began getting a good sense of what it did on each "page" / scroll section.