[mdakin]

"Look out honey, 'cause I'm using technology! Ain't got time to make no apology" -Iggy Pop

There are people who work on the ethics of science and technology full time and they are awesome. If every technologist worked on ethics full time nothing would ever get done. I recommend checking out the work of the STS department of MIT though Open Courseware if you are interested in ethics.

http://ocw.mit.edu/courses/science-technology-and-society/

Also, if there is actually something unethical going on, it's best to enunciate it using straight/clear prose following the satire if you actually want to affect the external world.