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by fembot__
4581 days ago
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I began reading his article hoping to have him talk a little bit more about smartphones in emerging markets, but he barely touched on it. Africa has arguably the fastest growing middle class in the world right now. They're also poised to make a cultural leap far greater than that of China's in the 90s. I read that 60% of Africans will have smartphones in 2019. The continent is already using smart technology in innovative/cost saving ways (i.e. sending funds via sms). It seems to me that if I am looking to join the smartphone industry, I make myself indispensable to Africa. I think Africans are less likely to care for features like Siri or luxury components. My thought is that developers for devices in that part of the world will have the freedom to think outside the box--what will a smart phone look like on a continent with minimal financial resources, but avid interest in quick data and communication? What do people want from their phone when they don't have necessarily have a computer or strong infrastructure? |
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