[hengheng]

> We’re almost at the stage now where we will never have to even see another iPhone case.

"We successfully made the transition from being an ad agency with attached warehouse and fulfillment center to being solely an ad agency."

So you never had anything to do with the physical product anyway, no development or manufacturing or anything. Naturally you had to streamline your business process to reflect this, but it's not what I'd call a "Physical Product Experiment".