[neakor]

Seems like a long stretch. Who cares if the CEO is a nice guy? Steve Jobs is known as a terrible boss, but no one cares. The only thing matters to the mass consumers and the company's customers is the products the company produces.

[alan_cx]

Sadly, yes. Further, people dont really care where or how products are made. We get all this negative PR about how appalling working conditions are where many top selling brands are made, but there is no noticeable dent in sales as a result. If shoppers cared, they would shop differently.

However, its a lot to do with the egos of these CEOs, and what not. You and I may not care how nice or horrible these people may or may not be, but the people getting the negativity do. They dont like the idea that the public think they are not very nice, or what ever.

So, I'd suggest its possible its more about individual ego, than sales. Sales is a convenient excuse.