[int2e]

Be careful not to confuse uniques with impressions.

Assuming 10 impressions per unique, that's still a very respectable CPM of $15.

[pjhyett]

That's the point, though, $15 CPM is enormous compared to the article's claim that the social network average is 40 cents.

[jacquesm]

I can confirm that claim.

This is over a sample of about 3 million uniques / month.