If the ACA contractors that Obama's administration chose stole the web design from a freelance designer and then Obama responded with the BS Mr.Lee is spewing, can you imagine the shitstorm that would cause?
Yes, it's bad PR, but it's not Spike Lee's issue. Sure, he could be better at the PR angle, especially for a person in his current position, but considering how he got to his position, I would guess that good PR wasn't his forte.