[albertoavila]

My vote goes for native, i've built a series of wrapped html applications and the experience always is awful, as soon as you try to target something other than an iOS device you get tons of hard to fix bugs, awful performance and a bunch of weird glitches.

Going native takes only some more time at the beginning, but as every technology you can only get better at it with time, I would totally recommend avoiding wasting your time with hybrid solutions (Cordova) and go straight native (I know i wish i had).