[graeme]

Here's one example use case where the ads are horrible: playlists.

Youtube has these "top tracks" playlists. When I discover a new artist, I'll often put that on and go do something else.

If a rollover ad comes on, I have to come back to the computer, and click the "skip" button, since I'm not sitting down.

One thing I was wondering: does the content creator make money when I skip the ad, or only when I take some kind of action based on it?

[GauntletWizard]

The content creator might get paid when you click, or might get paid per impression. The the creator is absolutely not paid is when you click Skip. Click skip when you don't like the ad; It drives up the price for a successful watch, because ads that get skipped don't get played. There's an ecosystem, it can be played, but it has the proper knobs and controls to combat the playing.

[alan_cx]

The creator will get zero if punters get irritated with having to run back and forth to their PC's, and just down load the work and consume it locally.

[bryan_rasmussen]

This is true, but really if you are running a playlist of music you are using it like a radio - I tend to get an ad per every video which is quite a bit more than other radio solutions, it breaks up the flow and so forth.

[xerophtye]

are the ads same? If so, either the system should be smart enough to not show me ad if i skipped it a few times. Or perhaps provide a "dont show me this ad" checkbox

[icebraining]

Click skip when you don't like the ad

I do, that's why I click it every time.

[DatrixTSW]

That would be gould if there weren't ads that last 20 seconds or 30seconds long without a skip feature which is what I have had to deal with and was forced to use Adblocker Plus. Now I don't have to see such stupid ads.

1. Presidential Smear Campaigns (I hate those because it really is a matter of choice for the person voting isn't it...Who cares who did what let the voter decide)

2. Movies I don't care to see (Reality TV Movies and those numerous remakes).

And anyothers I hate.

[socillion]

Advertisers do not pay for skipped ads.

[phillmv]

I'm sure they could drive some value out of a skipped ad. There's definitely some brand impression, and not to mention metrics on what works and what doesn't.

[judk]

Maybe Google is being non-evil, only accepting payment for ads users accept.