[zmmmmm]

Not hitting their servers is different to not using their services.

You can block cookies to their domains, or just block all third party cookies, and then you will be pretty safe from them doing anything to track you. The browsers make this pretty easy - I would argue that is in reach of 'the common man', or at very least one who can use Bing (however Bing will profile and track you just like Google, of course).