|
|
|
|
|
|
by tptacek
4587 days ago
|
|
|
The point has nothing to do with the relationship between the companies. Like the commenter upthread said, it was a clumsy way to transition into the topic. 23AM could be a Microsoft spin-off, or a Bloomberg company, or a Koch Brothers company: the same points would stand. The reason Google matters is that it demonstrated that the business model of hoarding and capitalizing on personal information works. The rest of the article spells out ways in which 23AM is already capitalizing on its stored information. |
|
|
Marketing companies and spammers are using this model all the time. AFAIK most of Google's income is from ads which use very little of personal information (yes, I know about targeted ads but I have a feeling marginal utility of those vs. just having ads on Google which everybody uses is not that high).