| Very exciting. I think they could further enhance merchant adoption by rewriting with an even more laser beam focus on the "benfits" vs. the "features" Eg eliminate the top paragraph entirely and rework their current bullets to something as simple as: - - - - Start accepting Bitcoin today and you'll: a) Get paid your full retail price in your local currency (or in Bitcoins if you prefer) settled daily. b) Pay less than half the fees of a normal credit card transaction (about 1%). c) Never receive another charge back. Click here to add Bitcoin to your store right now. - - - - The wording isn't perfect ( particularly bullet (a) ) but you get the point. The "positioning" of Bitcoin as a currency is hard to understand for most merchants and ALWAYS leads to questions about volatility etc. So in the spirit of "Don't make me think" anybody building Bitcoin as a service startups should work hard on messaging. |