[cjensen]

The "PC" in those adds was not a user. It was the computer. Those ads don't make fun of or otherwise characterize PC users in any way shape or form.

[_delirium]

I know that's what they were officially personifying, but I interpreted them as having a PC vs. Mac user undertone. TV ads generally aim for that kind of implication, trying to make people identify with the kinds of people who own X versus the kinds of people who own Y (see also: beer ads).