[azakai]

This is a matter of taste of course, but I found those Apple ads somewhat playful and amusing. Perhaps I didn't see them all and some were harsher?

But this Microsoft campaign just feels like a political attack ad, bitter and cynical. I'm disappointed in Microsoft for doing it, and I think it's just going to help Google by making Microsoft look bad.

[vacri]

Also, the Apple ads weren't pretending to be an independent party - it was clear to any naif who was footing the bills for the ad.