[jlanter]

Has it occurred to anyone else that 23andMe is possibly playing a PR game here? I find it hard to believe that they and their lawyers thought they could ignore the FDA for months. I never heard of the company before yesterday and now I'm seeing them everywhere.

[dublinben]

They've been a well known company for several years. I don't think this kind of publicity helps them very much, since they're specifically banned from selling their product at the moment.