[hkmurakami]

Lots of media/content space companies from what I've gathered in the few months living here.

[calciphus]

Agreed. Santa Monica is is a solid spot for media startups or a handful of mobile apps. Some good work being done in the recommendation / metasearch space, and a handful of crowdfunding startups. Safe to assume everyone funding you has ties to Hollywood, since that's the majority of the VC money down there.

[hkmurakami]

And that's a perfect way to differentiate themselves from SF/SV, much like how many of the most prominent fashion startups have been born from NYC. :)