The mainstream media had this idea first, they picked up the story of the New York highschool student who tested Red Snapper in various sushi restaurants and found that it was often Talapia.
That story got repeated in some jurisdictions, now a year or so later someone gets around to doing it with vegan food.
If you really want a "what food is advertised as isn't what it really is" story search youtube for Vegan Marshmallows. (short: some guy was supplying a 'vegan' gelatin substitute to several groups (not just vegans) and when it was tested it had animal products in it and the guy 'disappeared').
Revealing that some companies/restaurants aren't always truthful isn't a new thing. Certainly not only a year old. It's really as old as investigative journalism in general. Dating all the way back to "The Jungle".
Edit: and what you're really saying is that 'mainstream media' just copied the idea too. And from a grassroots-level at that.
Revealing that some companies/restaurants aren't always truthful isn't a new thing. Certainly not only a year old. It's really as old as investigative journalism in general. Dating all the way back to "The Jungle".
Edit: and what you're really saying is that 'mainstream media' just copied the idea too. And from a grassroots-level at that.