[daviddoran]

Using the right language for different buyers is a good lesson. First thing I'd A/B test on the page is the section mentioning "Cheap". I think business purchasers rarely want cheap, they want value and cost effectiveness.

[koa]

I had the same reaction.. I always tend to use the word "affordable" since I personally interpret "cheap"as low quality.

However, I usually interpret "affordable" as a good value for whatever price (even if it is actually expensive)

[BHSPitMonkey]

"Inexpensive" strikes me as a good alternative.