[protomyth]

From the Guardian article:

  Carr said he expects Pando to start making more waves, 
  but for different reasons. Pando’s investigative team 
  would target all the most powerful people in the Valley 
  and challenge them “when they need challenging,” he 
  said. Some of Pando’s investors “were going to shit 
  himself” when they heard NSFW’s team was joining 
  Pando, he added.

Somehow, I really doubt this part. I think non-investors have a much higher probability of getting "challenged" than investors.