[Joeboy]

Many of the parents I know report that despite their best efforts, their kids display a powerful innate tendency towards gendered behaviour. So I guess engineering toys "for girls" might be met with greater enthusiasm, even if they're basically the same as boys' toys.

It seems to me that there is a slightly problematic relationship between "toys for girls" and the "anti-pinkification" movement though.

[utopkara]

My equally scientific observation is that the tendency comes from the parents. However, it doesn't matter from the perspective of a toy maker, there is a market to be filled, and they seem to go after it.