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by mstolpm
4583 days ago
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Having working with PR departments of various companies, almost all had some sort of blacklisting/whitelisting for journalists and media outlets. Seems to be perfectly normal because the job of those departments is to influence media coverage to be positive and widespread. Working with some journalists is more effective than working with others and some have proven in the past to not be worth spending time (and money) on. Mike Elgan concludes: "Ultimately, it’s not that big of a deal." True, but then readers should ask: Why is he writing a big column singling out Apple for this behavior? Eyeballs? |
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> […]you should know about it so you can be a better-informed media “consumer” and consumer electronics customer.
Why he is singling out Apple, my guess would be because it's an Apple news site?