So... kinda like a cross between WooThemes and jekyll (or hyde)? Seems like a pretty good idea -- especially for a large subset of business websites where <favorite CMS> is overkill.
Yeah, so it actually is using Jekyll right now for the engine, and we plan to support Pelican in the future. You can just buy our themes if you want, or you can use our engine to generate your posts in the cloud without all the setup.
So is the target audience non technical people (or people who can't be bothered)? Sounds like a good idea. I love jekyll, but I can't recommend it to anyone not comfortable with HTML and CSS.
That's the exact same problem we had, and all of our potential clients had. We want to make it easier to use, more accessible.
We talked to 3 types of customers. The non-technical were largely disinterested. We're still too early for that. Agencies were all over this for their clients though. Great feedback from them.