| I love your landing page. It's a cool idea to show the product with a cool high quality easy-to-understand animation. On the last image, don't hesitate to add a big CTA, or a an arrow appearing toward the facebook button. The viewer's eyes on the right side (where all the images are :) ), and when it stops, you have to show him in a big way !!! Also, Login with facebook doesn't tell about the product. Maybe have a button saying : Start your scrapbook now ! (and below, the facebook logo) Say with who they can share : with their parents ? Or friends ? If you say to people they can show how amazing their trip are with their very close relative, they would be happier. Is there a reason why there is nobody on the pictures ? What about showing some cool, funny pictures with people in special places ? When we check people's trip : can we add a comment on their overall trip ? What about giving some badges, ranks, points to encourage people ? Maybe people could vote up trips or photos ; give them a grade for each level ?
(check http://www.quora.com/User-Acquisition/How-has-Turntable-fm-g...)
As you know, facebook may lose speed in the future, so I suppose you are working on a way to import instagram pictures or else. Don't hesitate to 'show some love' in your privacy page, if it's actually something you want to emphase on. Like saying, on the top of the list, that you would like to keep people's privacy, respect it, etc, that's why you don't do this or that. Tldr, it's cool stuff you are working on ! Focus on things that would really set that apart from facebook, instagram and others. Work a little bit on your landing page ( add a bigger and clearer call to action button (not 'login to facebook', but 'Start your trip (login to facebook)' on the button) ). Add some social incentive and gamification to increase your user engagement. |