[criley2]

I disagree. Microsoft is a company who makes most of their money selling software, and hardware and services play a small part. They do almost no advertising.

Google is a company who derives about 99% of its revenue directly from its advertising business, of which utilizing user data from free services is the crux of the data-based approach that drives their success.

It seems like false equivalence to me. Same reason why I trust Apple way more than Google with data. Because Apple makes all their money on the hardware, not on the future use of your data for advertising purposes.