[ChuckMcM]

It is all about markets, there is a huge market for selling an appliance which has 'Apps' which can entertain you, inform you, and help you remember stuff, there is a much much smaller market for selling a device you can program to do interesting things.

Most (and by that imprecise measure I mean > 50% but less than 75%) of the people who own an Apple "computer" have no interest in programming anything. Nearly all iPad owners are not interested in writing iOS programs, and easily 99% of iPhone owners could care less about writing code for them.

That's ok, but it means there continues to be opportunities to sell programmer's cool gear. The down side is that programmers can't always leverage the benefits on price that mass production brings for their tools.