[jpea]

I don't see this topic as being any different than any other business pursuit. As a general rule, it takes money to make money. The very pervasive and (extremely) unlikely perception that your company can "make it" overnight just by building something well only holds those companies back. Create a solid business plan, building a product that is "good enough" and backing it up with a marketing budget has been a tried and true method for decades. The perception is only further deformed by what we see in the media (Instagram being sold for billions, SnapChat being wooed, the Twitter IPO, etc). The quicker you realize that it's harder than a cold day in hell, the quicker you'll pick your business idea off of the ground and make something based on a smart business plan.