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by akshat 4588 days ago
That is a valid point. However, there are many campaigns that are no longer active or have relevance. The learnings from that can be made public.

Alternatively if someone has the expertise in this field can start a new campaign and show how a campaign should be built for a new product. I am sure there will be a wide audience which will be willing to pay significant amount of money to learn from this.

1 comments

...there are many campaigns that are no longer active or have relevance. The learnings from that can be made public.

Sure, that could have value. It would require a long term pre-publication plan that says, "At some point, I'm going to trash this successful campaign so that I can write a book." I don't know that you do that though, do you? If you're making $10,000/yr with AdWords, would you really trash that so you could make $10,000/yr with a book that's going to be "stale" within a year or two?

FWIW Perry Marshall's basic guide to AdWords is a good start for most people.

With the recent switch over to enhanced campaigns this year I'm not even sure looking at a successful past campaign would be that great.