[onebaddude]

>Can you imagine Honda, Audi, BMW or any of the others reacting that way to something like this?

Yes, I can.

Do you really think he's doing this out of the goodness of his heart?

These fires are both a legal and PR nightmare. Nobody, at this point, knows how big of a problem this is. Despite the yarn that Musk is spinning, ICE cars don't combust when they hit road debris. Personally, I think the problem is exaggerated, but let's not dismiss the fact that there's a battery across the whole bottom of these cars. Go to the Tesla forums; there are owners there that are legitimately concerned for their safety.