[jdaley]

Why is it such a huge revelation that advertising is created to benefit a business?

You've got a beautifully produced and captivating video, which makes no secret about advertising something. People enjoy it and engage with it, but then suddenly catch themselves: "Oh no! What if this advertisement was created... for profit?"

Of course it was! So what?

[alan_cx]

Motivation is all.

To created purely to give pleasure to people is one thing, it is an act of generosity and altruism, if it is done to manipulate, then it is something very different. PR and advertising are manipulations.

The worst thing is to see something like this, allow it to emotionally effect one, then discover at the end that is is a corporate manipulation. Dunno about others, but that makes me feel used.

[triptychs]

>>The worst thing is to see something like this, allow it to emotionally effect one, then discover at the end that is is a corporate manipulation.

This is literally the entire advertising industry's purpose. If you think any single advertisement is not solely intended to trick you into equating good feelings with a particular brand, product, or person then you are very naive.

There is no such thing as advertisement that is made just "to give pleasure to people", even when it comes from Google.

[alan_cx]

I never said or implied any of that. I don't think you understood anything I said.

Firstly, I out lined a scenario where one didn't know the piece was an advert, and later discovered it was.

Second, I never said or implied an advert was to give pleasure.

If you want to call me naive, I then have to suggest you may be illiterate, or a at best imaginative.

[godzilla82]

All ads should make you feel used. If you don't then they have succeeded! There is no information-only ad.

[alan_cx]

Disagree. If that were the case people would not buy, as being "used" is negative. One is supposed to happily buy.