[shittyanalogy]

No actually they're being rather straight forward. They gave you the exact reason why they want Aereo to be shut down. They don't care at all if people use cable, they just want re-transmission fees.

I don't agree with their position at all, but there is absolutely no reason to change their words or act like they're being indirect.

    Aereo is causing a stink from the cable companies.
    Cable companies have very little public good will.
    Cable companies realize they can threaten NFL and MLB.
    Cable companies lobby NFL and MLB to make statement.
    NFL and MLB have enormous public good will.
    NFL and MLB make statement.

[hudibras]

"NFL and MLB have enormous public good will" is drastically overstating the case. Americans love professional football and baseball but the NFL and MLB are far from beloved institutions. I think the average fan is more likely to see this as another instance where the team owners are trying to screw over the little guy who just wants to watch the game.

[joezydeco]

Then add:

    Public finally gets involved when the threat 
    of losing football games is announced.