|
|
|
|
|
by wheels
6196 days ago
|
|
I'd so go back to those folks that have given you a lukewarm reception and change the question -- what are they looking for? What do they want? What are the problems they're trying to solve? Take a really close look and make sure that you're not a hammer looking for a nail, but that you're solving a problem people actually have. Three months is nothing in the B2B space. It usually takes longer than that to figure out the stuff above. I'm not saying to continuously beat a dead horse -- if you solved the wrong problem you need to find the right one, but that's a process not a crap-shoot. |
|
This is very true.
You can measure whether consumer sites have any traction pretty quickly because you can make changes constantly and redeploy daily. With B2B you need to constantly reiterate on what problem your solving and that takes time.
B2B is something that needs to be built up like an old school business, measured in years not months. But the pay off is much higher the consumer sites.
The main reason why is that its difficult to get into companies and find out where the real problems are. Once you build those relationships and find out - then sales will become easier.
Then you have to deal with long sales cycles. So be prepared with a long runway.