For working scientists, engineers and mathematicians, that are already familiar with LaTeX, this seems to be an easy and natural path to achieve (part of) the vision of Bret Victor.
This is a tad off-topic but:
I'd argue that a large proportion of scientists and mathematicians don't want to waste time trying to achieve Victor's goals. We have jargon for a reason - it allows experts to communicate effectively and efficiently. Scientists don't want to waste time or space unpacking what should be patently clear to another scientist.
Working scientists, engineers and mathematicians probably have not heard about Victor and his vision, at least I have not. Glancing over his homepage, it seems his is into dynamic visualizations, so his vision probably has something to do with that.
Now science education, that's different.