The same as buying anything else from a different country. If it is bought from another EU country thencvat is collected by the company. From memory if it is bought from outside the EU/EEA then the customer is supposed to pay the tax when it is imported
But if you travel with the wares, you can bring in €X (around €400) worth of stuff tax-free per trip (there are independent limits for alcohol, tobacco (as long as it is for your own use), and medicines)
This law is supposed to take effect after the 2015/1/1 on which day VAT in Europe will be collected according to the country of the buyer while at the moment it is collected according to the country of the seller.
That would be a copyright violation. The only way to avoid the charge is to destroy the original, so that they can claim no real copy has been made, just a transfer of format.