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by johnchristopher 4593 days ago
> I have no idea why people talk about huge corporations like they have hive mind and are in total unity ?

Because despite being a mega-corp, comprised of thousands [...], it's still called and named `Google`, singular. They naturally map it to one entity ; not because they are stupid but because the entity is interacting with them solely through that one identity and they don't have incentives to care for the inner workings of that entity.

> It is also data driven hence they look at metrics that are considered success like registers over abandonments. Brand tarnish is a long term outcome, therefore it can not be seen in typical a/b testing cycles. Hence it is ignored, or even gamed upon for short term metric gain. This is true for all corps that equate success with short cycle data driven metrics.

Like: "we don't care about those abandonments because we got these phone numbers which are more valuable and show we are a trusty brand" ? Makes sens (no sarcasm).

1 comments

They don't care about abandonment because anyone can game A/B testing.

Users are easily persuaded. A majority of users will give in just so the damn thing shuts up. They probably use the metrics to hand out bonuses or engage in pointless contests leading to gamification.

It doesn't take a village to make a Picasso, and any attempts to try are going to result in failure. Google needs leadership.