[Zigurd]

I find Amazon works pretty well. When you have tens of thousands of customers of a product not everyone is going to grok, some are going to call you a poopy head.

If me and my co-authors cultivate a critical mass of reviewers, respond to the bad reviews that genuinely misunderstood something, and have enough traffic on the pages to generate enough "useful" scores on reviews, it all works out in the end.