Really? I find the Steam app on OSX awful - super slow and unresponsive. They do this in some of their games too - DotA 2 comes to mind - and it's so obvious that's not native when you're using it.
Oh I agree, the steam client is one of the worst pieces of software I have on my mac, but I don't think using html to layout the store is the source of their problems. The mac app store exhibits none of the issues I see with steam.