I know it's a tech magazine. I'm just somewhat flummoxed what the attractive busty woman on the front of every magazine has to do with iPhones or whatever.
The theory is that seeing them close together, will cause an association in the (assumed male) reader's mind, between the qualities of the attractive sexy model and the product, so that when the reader sees the product in the future, he will be attracted to it on a subconscious level, and thus more likely to buy it ... or in other words, "sex sells".
My wife reports to me that if she wants to buy a copy of Android Magazine she has to shoulder aside men who are much larger than she, and fish among the magazines about fishing, cars, "Lad's Mags" (ugh (her words)), and similar things.
Exactly. Hell, I (as a upper middle class young male) get annoyed when trying to find a tech magazine on the shelves. Hidden amongst a dozen other things, and usually a terrible selection. Sigh... Not that it matters, my favourite magazine (Atomic MPC) that I subbed to for 5 years folded into PC Authority :(
Currently, tech magazines for men is nothing fun to women.
In majority, women want artistic fun rather then numerical fun.
Again, in majority, women has no interest on benchmark number stuffs, and more interested in which app look more beautiful. Such as "Best sexy looking app top 10" rather than "World fastest super-computer top 10".
In other words, their behavior has not been changed. Only the medium has been changed. It was fashion and beauty stuffs before, and now it just expanded to electronics.
Judging from the OP, he's right and you're living in lala-land.
Ie - it could be a case of major conspiracy on the part of publishers (who are all women btw) to keep their readers away from tech. Or they could simply be giving their readers what they want.
If (masses of) women really had a need like that, they'd buy the current tech magazines - it wouldn't fit the niche perfectly, but it would at least partly fulfill that need.
They don't. Which is evidence that there is no such unfilled niche.
Or, much more likely, they aren't interested in the male focus of said tech magazines. See https://news.ycombinator.com/item?id=6738657 for a quick look at the covers of the tech magazine T3. Are you saying the average woman would really want to read a tech magazine with that sort of focus?
We're not talking CACM here; we're talking tech magazines that, for the longest time, celebrated conference booth babes.
A reasonably large amount, ranging from cool toys to the latest apps and random websites they've come across. Add on a lot of technology magazines may as well be men's magazines due to the content focus, tonality and usage of scantily clad women caressing the latest tech products.
Or I could buy Playboy. The tech and music coverage in there is very good. Despite being a “men's” magazine in the most direct sense, the breadth of coverage (music, movies—both new releases and home video, video games, automotive tech, men's fashion, and technology in general, plus the politics, interviews, reporting, and fiction) is generally good. GQ also has fairly good broad-based coverage. A couple of other magazines that aren't strictly men’s magazines but have a male editorial slant do much the same (VF and Rolling Stone).
Men's magazines tend to cover far broader interests than women's magazines.
Tech magazines, on the other hand, almost exclusively cater to a young male audience.
https://www.google.co.uk/search?q=t3+magazine&tbm=isch
There's a theme there.