[rcoh]

The US hasn't adopted EMV because it isn't necessary. EMV was created because in Eastern Europe many businesses didn't have sufficiently reliable phone and internet connections to validate credit cards -- in the US we have no such problem.

The cost of rolling out EMV was determined to be greater than the cost credit card companies paying for the increase in fraud and chargebacks out of pocket.

[rsynnott]

> EMV was created because in Eastern Europe many businesses didn't have sufficiently reliable phone and internet connections to validate credit cards

The first large chip and pin deployment was in France, in 1992. At the time, Eastern Europe was in economic chaos, and not really on the radar.

[btbuilder]

I'm not sure about this logic considering one of the earliest adopters of EMV was the UK.

[vidarh]

Pretty much every major US bank has committed to rolling out EMV by middle of 2015.