[shittyanalogy]

Super cool idea! but, terrible name choice, no one is ever going to call it just "Coin" they're gonna call it their "coin card". "Coin" is already slang for money in general like, "dough" or "clams" and is also already a form of money.

    Do you have a coin?
    I lost my coin.
    Check out my coin.
    I paid for that with coin.
    Coin is so convenient.
    I got rid of all my credit cards, I just use coin.

All of those will be "coin card" if this catches on.

Similarly, I have an account at Simple. And while it's a product I absolutely love it's hard to explain to people what I mean by "I do my banking online at Simple" or "I like simple because they charge no fees" It seems like I'm just being grammatically incorrect and I honestly feel like it contributes negatively to peoples perception of the company. Also search is a bitch when you've got such a crappy name.

[jes5199]

"BankSimple" was a better name, I think.

[shittyanalogy]

Agreed, they had to change it due to legally not being a bank.