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by ChristopherM 4601 days ago
Tl;Dr "Perception is 9/10 of reality"

This was a good example of how it can yield results when selling your services. It's also very valuable if applied correctly to many areas of life. As an employee, customer, a defendant in a legal case, when you are trying to attract a mate, etc...

The important thing to remember is "how do others perceive me?". Based on that "what can I do to change their perception?" Of course you need to figure out what image you want to project; that image is also situation dependent.