[josh_rosenblum]

One of the signaling effects this may have is that your corporate identity has built up re-usable processes, code libraries, infrastructure, and other IP. This itself can be useful both as a signal and practically. If you can talk about the corporate identity having processes in place -- even something as simple as a repeatable process for escrowing code -- this can be something that a potential client can lock onto versus a "freelancer" with no repeatable process. It may be an irrational bias, but I'd be willing to bet that most prospects would be more willing to ascribe repeatability and predictability (a key point in evaluating service providers, no matter the scale of the job) to a corporate identity than to a personal identity.