[martininmelb]

For what it's worth, if you do decide on a company, call it something modest - and don't try to pretend that you're something that you're not or pretend that you're bigger than you are. Seeing a business card that reads:

    John Smith
    CEO and President
    John Smith Global Design Enterprises

just does not cut it.

[greenyoda]

Also, "Suite 18A" in your address doesn't really impress people. Anyone can change "Apartment 18A" to "Suite 18A" in their address, and their mail will still be delivered to the same place.

And it's pretty obvious to a customer that if the "CEO" answers his own phone and they never meet any of the CEO's employees, they're dealing with a one-man operation that's putting up a fake front.