[DorianeMouret]

You might want to take into account backers' context. I believe projects related to video games attract wealthier backers who are ready to put more money. As you say it yourself, Veronica Mars raised less money than OUYA but had more backers. Therefore the backers' social and financial context could be another potential explanation of why games raise so much money on Kickstarter. An analysis of who the backers are in each category would make this blog post more relevant.

[vonnik]

That's an interesting point. We don't have demographic data on the backers, and if KS knows, they haven't released it. Two things to think about. "Torment: Tides of Numenera" raised $4.2 million. If you look at their pledge levels, they got nine backers to pledge $10,000 or more. Yes, those people have a lot of money, but if we assume they pledged 10K and no more for their rewards, then they account for just one quarter of one percent of Torment's funds. The real pillars of the campaign were pledges in the $20-$28 range. Almost 38,000 backers signed on at that level, and their pledges totaled more than $900,000. Our conclusion is that video games are actually more dependent on the mass market than on high-end backers. We'll get a post on this out soon.