[lazyjones]

Many projects that aren't NGO-driven or obviously built around the general idea of helping society could fit this role.

For example, we run a CSE (comparison shopping engine) that, while it is a successful commercial project, we like to also see as helping society by saving people time and money (or, if you're into class warfare, distributing wealth from merchants to customers) and also giving smaller merchants a fair chance to compete against huge advertising budgets.

In the same way, some other projects help society by breaking existing cartels (e.g. taxi apps in cities like Vienna where taxi dispatch fares are extremely expensive and basically negotiated between a few large providers).

On the other hand, there may be projects that pretend to help society by educating about various issues, but in fact are pure marketing web sites with the aim to promote particular vendors.

So if you cannot find anything NGO-related (with acceptable pay!), look for commercial projects that help society in a broader sense.