[squidi]

> Why not give everyone the same bonus based on company performance? Make it collective good.

I wholeheartedly agree. Apart from niche examples, like measuring sale people on sales, there is no good reliable way to measure employees based on performance/outputs. IO Psychologists have been looking at this for years and even mathematicians (like Leonard Mlodinow in The Drunkard's Walk) agree.

[jdlshore]

And measuring salespeople on sales has demonstrable negative effects as well, such as the popular "salesman will promise the world in order to make a commission, leaving the developers to hold the bag" trope.