[thwarted]

Designs for iOS are completed and implemented and are then re-used for Android. The excuse is 'consistent user experience' but really they just don't want to do the same job twice

Yeah, this is a sign of a bad PM, who doesn't understand the market or mobile ecosystem enough to realize that the targets are completely different.

On the other hand, if the interface was designed to be completely unique and skirted all the specifics of the deployment platform, in an attempt to be branded or for reuse of designs, that's reasonable. Often, however, it is obvious that the design was optimized for another platform than the one you're using it on. "Custom back button" on Android, indeed.

[dragos2]

I too am faced with the "custom back button" on Android. I just smile and carry on.