Yes, I was thinking perhaps this was trying to get the Kaspersky name out there in front of people when they are renewing their anti-virus packages. Since a lot of students end up with computers at Chrismtas time, it seems there is a renewal hump at the same time. It seems to correlate with people who make such systems trying to get into the press about how aware/good/active they are. It looks like a great example of a self organizing system :-)
Perhaps, but this is the first time I've seen the news presented on a website with an autoplaying video of unrelated material under a full page overlay popup that nags me to like them on facebook.