[esteth]

USP is Unique Selling Point.

There's lots of technologists on HN and lots of business types, and only a subset of each understand the other's lingo. People should try and explain their lingo when they use it, for the benefit of the other camp :)

[bmelton]

For people with government / federal contracting experience that aren't familiar with the 'USP' jargon (as I wasn't, once), the appropriate federal term is "key differentiator".